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Google officially increases length of snippets in search results

google-snippets-2017

Google officially increases length of snippets in search results

Company says change is meant to provide more descriptive snippets.

 

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query.

A Google spokesperson told us:

We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.

Here is a screen shot highlighting the description snippet of a Google search result:

Google-Snippet 2017

Over the past week or so, many have been noticing that the snippets were longer than what’s typically been shown.

RankRanger has been tracking these as well, and according to its tools, the snippet length has grown from 160 characters to almost 230 characters on average. Here is the growth chart:

 

 

 

google-snippet-report

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