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LetLoops / Blog (Page 2)

The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on yet. Once upon a time, our world was simple. There was a thesis — “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin and Larry Page — that told us how Google worked. And while Google evolved rapidly from the concepts in that document, it still told us what we needed to...

  SEOs for almost a decade have been using the term "over optimization" for one reason why a site might start to not do well in the Google search results. Some call it the over optimization penalty. Well, Google's Gary Illyes confirmed that over optimization exists and can hurt your rankings. Gary said on Twitter that over optimization is "totally a thing." He said that "it is literally optimizing so much that eventually it starts hurting." Here is the...

With Google I/O come and gone, it’s clear Android O isn’t going to be the most dramatic software update ever, but there’s still plenty to look forward to. Now in its second developer preview, Android O brings a number of performance improvements and new features. While many of these may just be small tweaks, collectively, they’ll make Android a lot more pleasant to use on the whole. We’ll keep this post updated as new features are discovered and...

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